Learn Web Analytics and Personalisation using Data Science
STARTS ON: January 15, 2022, 6:00 PM (IST)
ENDS ON: January 15, 2022, 8:00 PM IST
VENUE: Online
DURATION: 2 hours
About this Masterclass
Ever wondered how companies around the world use the power of data science and machine learning to personalize user journeys on their website? What about the real challenges that crop up during the data collection process? How does one deal with it?
For questions like this and more, We have someone from the field of data science who knows exactly how web analytics and personalization works!
Nitish Jaipuria, Senior Analyst from Google, Singapore, will take you through a Live and FREE Masterclass on January 15, 2022, Saturday, at 6 PM IST, where you will learn directly from him, someone who knows how to use data science to the best of its ability. Don’t miss out!
What You Will Gain From This Masterclass
- How companies use Data Science and Machine Learning to personalise user journeys on their websites
- The practical challenges that can crop up during data collection and processing
- How to use online customer journeys (aka digital breadcrumbs) to model the "intent" of a user
- How to design and use the right metrics to optimise profitability
- How to use applied statistics along with model outputs to maximise business outcomes along with CX
Meet the Speaker ( Nitish Jaipuria)
- Senior Analyst, Data Science, Trust and Safety, Google, Singapore
- Data Scientist, Risk Management in Acquisitions, American Express
- MSc. Mathematics and Computation, IIT KGP
About Scaler Academy
Many engineers (like us!) enter software engineering almost by mistake, are exposed to ‘old’ teaching methods, and are taught to ‘cram’ content. This creates gaps in an engineer’s CS learning, makes them confident, and prevents them from accelerating in their career. Scaler Academy is tailor-made for engineers to master the foundations of CS (DSA & System Design) and to take their career to the next level, via:
- A structured, guided and industry vetted curriculum
- Live classes by faculty who have been there, done that
- Regular 1:1 mentorship from industry veterans
- Practical experience through real-life projects
- Career support via a dedicated recruitment team, alumni network, etc.
- Aspirational peer group of 3,500+ Scaler students & alumni
- NEW! You can now get a sense of our core offering for free. Experience everything that Academy has to offer and take the leap to your dream company. Attend a free live class, watch recorded content from our lectures, attempt practice problems, and block a mentor from top tech companies.
- We've introduced 3 electives - Advanced DSA, Concurrent Programming, and Product Management to help you further accelerate your tech career. These will be taught at the end of the course, and are completely optional. However, they provide deep insight into crucial topics, and hence, we strongly advise you to opt for them!